SHOOTING PURPOSE / MISSION
The task was to create content emphasizing the versatility of M. aklive products. It was important to show that cosmetics are suitable for different skin types, ages, as well as for men and women.
Shooting was done on Canon EOS 6D with Canon 50 mm f/1.2 and Canon 17−40 mm f/1.4 lenses. This allowed to work with both portraits and product compositions. Studio and natural light were used.
EQUIPMENT
TRAINING AND EXPERIENCE
The project was a stage of professional growth. I learned how to work with models of different ages, how to match images to the brand’s objectives and how to show the product as part of everyday care.