May, 2025

Commercial photography

The main task of the shoot is not only to demonstrate the product itself, but also to emphasize the atmosphere that the brand transmits to its customers: pleasure from food, ease of communication, friendly atmosphere and bright emotions.

Canon 6D, Canon 50 mm f/1.2, Canon 17−40mm f/1.4.

In the process of work different lighting solutions are used: both natural daylight in street and interior locations, and constant artificial light for a more accentuated presentation of the product. The main emphasis is always on the visual appeal of the pizza: it should look juicy, appetizing and maximally "selling".

The peculiarity of the project is that the models are real visitors of pizzerias. This approach allows to achieve naturalness in the frame and make the communication of the brand with the audience more lively and trustworthy. In addition to people, animals — dogs and cats — take part in filming, because the institution positions itself as dog friendly.

This project is an opportunity to combine commercial efficiency with a creative approach, working with live emotions and different scenarios to create content that brings real value to the brand.

A series of bright and appetizing photos that convey not only the deliciousness of the product, but also the atmosphere of the brand: live emotions of the guests, friendly energy and coziness.

The resulting photos reinforce the pizzeria’s marketing materials, help attract new customers and emphasize its positioning as an open and modern place.