instagram

APRIL, 2025

Commercial photography

The project was aimed at creating visual content for social networks and marketplaces. The main task was to emphasize the sporty style of brands and show the practicality of bags and clothes in dynamic images.

Canon EOS 6D camera and lenses Canon 50 mm f/1.2 and Canon 17−40 mm f/4 were used for shooting. Such a set of techniques allowed to combine portrait accuracy with details of accessories and clothes.

The shoot gave me experience in working with content for marketplaces, where the balance between aesthetics and commercial objective is important. I learned how to frame the shots in such a way as to highlight the product and convey the character of the model at the same time.

For me it was an opportunity to combine sports energy and advertising approach. It was important to convey the feeling of movement, freedom and strength that is associated with the brand and the target audience.

The client received a finished series of shots for marketplaces and social media.

The photos emphasized the brands' athletic nature and helped shape a visual language that reflected the style and energy of their products.