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Commercial, subject shooting

The task was not only to demonstrate the bottle, but also to reveal its fragrant notes through visual images. For this purpose, fresh fruits, spices, fresh flowers and herbs were used as props. This approach allowed to emphasize the naturalness and depth of the compositions, as well as to form an association with the vitality and individuality of the fragrances.

Using a Canon 6D with 50 mm f/1.2 and 17−40mm f/1.4 lenses allowed to obtain shots with high detail and deep rendering of textures.

Special attention was paid to the balance between commercial results and aesthetics that appeal to the target audience — business men and women who value sophistication and confidence.

Shooting was carried out both in studio conditions with the use of constant light, and on the streets of the city to show the versatility of the product and its organic nature in real life.

The shoot gave experience in conveying abstract flavors through visual imagery and working with props. I learned how to combine urban locations and studio light to create an atmosphere of premium and natural product.

A series of visually cohesive and emotionally evocative shots that highlight the uniqueness of selective fragrances and their natural composition.

The client received versatile content to promote the brand on social media and website, reinforcing the perception of the product as premium and authentic, as well as strengthening the funder’s personal brand.